Hi, this is Shohei.
It's still cold, but many people came to see the first arrivals of the 2025 spring/summer collection. Thank you very much even though it is so cold that I can't remember the summer heat.
Despite the cold weather, many people came to the event and we toasted to many people, forgetting that we were still working...
I was able to purchase a sake cup from the ceramic artist Mr. Imai and enjoyed Sake with my own cup. Thanks to all of you who came to the event, I enjoyed the event more than anyone else!
A long-established Asakusa sake store that opened a stall at the event, Kameya Sake Store provided three types of sake for us to enjoy. Good sake in special sake cups.... The day went by in a blink of an eye with a pleasant feeling of warmth. I wish we could do this every weekend.
When we asked Mr. Imai to put his autograph somewhere in the store, he drew a crab without any drafts along with his autograph! It marks another piece of history for the KUON Flagship Store. We are looking forward to having new autographs in the store!
Mr. Imai's exhibition is on view until February 24. Don't forget to save the date!
Before I get to the main topic, I remembered the sake I drank on the day of the event. I have to go out for a drink early today, so it's time to get down to business.
The 2nd drop of the SS25 collection and the store exclusives
Among the new arrivals, my top recommendation is this.
These are wider than any others made in the past! It means more of Okayama denim is used.
Cargo pockets have pleated details inspired by Origami.
It is very wide, but when you put it on, it is strangely elegant. And once you put them on, you are obsessed with them for sure. This is the secret of the popularity of KUON pants. Whether you are curious about them and want to try them on, or you are sure you won't be obsessed with them, please give them a try.
There will be more goods coming in at this weekend, and look forward to them!
In addition to them, one of the most popular styles will be back in stock!
KUON Flagship Store Exclusive
This time, Noragi is in 3 kinds of Aizome fabrics! Not only color but also weave and thickness are different. Enjoy the difference and the depth of "Japan blue"!
It can be worn as a jacket and a shirt!
My favorite is this double woven one.
Last but not least, due to many requests, we produced a larger size, which is indicated "L/XL". I'm in the new, larger size in the above photo. Sleeve is too long for me so I roll them.
Don't miss the opportunity to view the ceramic art and to check the new arrivals!
Thank you!
![[Sadamasa Imai] Ceramic Art Exhibition "Ceramic Art x Fashion x Sake"](http://kuon.tokyo/cdn/shop/articles/yoko_dc81b4a2-5adc-46bd-b9f7-8e2886215fc8.jpg?v=1738418720&width=533)
