On March 11, 2024, 13 years after the Great East Japan Earthquake that destroyed everything, the “Sashiko Gals” project was launched with a cooperation with MOONSHOT co., ltd., the operating company of KUON as the next phase of the disaster recovery project called "Otsuchi Sashiko Project".

This project was launched based on the belief that by showing the way ahead of the recovery, it will not only cheer up the disaster-stricken areas but also whole World.

"Expand the possibility of Sashiko"

Who we are

The Otsuchi Sashiko Project was launched in 2011 to support the recovery from the Great East Japan Earthquake. Currently, 15 women in their 40s to 80s are working on making products using the traditional technique of “Sashiko” in the Tohoku region.

Where we are 

We are based out of Otsuchi, a town located in Iwate Prefecture, in the Tohoku region of northern Japan. We are surrounded by beautiful mountain and ocean. 

What we do

First, as the Sashiko artisan division of KUON, the Otsuchi Sashiko technique will be branded as “Sashiko Gals”.

Secondly, we reincarnate items that are no longer in use by customizing them with the Sashiko stitching technique.

Media Coverage 

New York Times

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HYPEBEAST

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"Connecting the world with a Needle and Thread"