Fall/Winter 2025 Begins｜Don’t Miss the First Drop
Hello, this is Taku at KUON.
While many of you are enjoying our summer sale, we’re excited to announce the launch of our Fall/Winter 2025 Collection this coming weekend.
Theme of the season "忍 - Shinobu -"
Rooted deeply in the Japanese spirit, “Shinobu” represents values such as endurance and harmony with others. This season, KUON draws inspiration from that quiet strength and graceful resilience, reinterpreting them through a contemporary lens.
One clear reference point is the aesthetic and philosophy of the ninja—figures who existed discreetly throughout Japanese history. Modest in appearance yet formidable in presence, their understated strength resonates with the way we envision clothing for modern life.
The Fall/Winter 2025 collection explores the balance between tradition and innovation, stillness and motion, familiarity and subtle dissonance—all expressed through garments designed to blend naturally into the urban everyday.
Recommended Items from the First Drop
We’re kicking off the collection with several standout pieces. Here are six key items we highly recommend:
Reversible Kimono Collar Blazer
A reversible blazer inspired by the shape of a kimono collar.
With two distinct presences on either side, it offers twice the style in one garment. A piece that quietly commands attention, with poise and inner strength.
Featured in the photo shown at the beginning.
3/4 Hakama Trousers
A contemporary take on the traditional hakama, with a cropped 3/4 length.
A unique silhouette that feels both grounded in tradition and refreshingly modern.
Pairs beautifully with the Kimono Collar Blazer.
—don’t forget to style it with standout socks.
Aizome Sashiko Kimono Collar Blazer (Reversible)
Crafted in Sashiko-ori fabric with indigo dyed yarns aka Enshu-Aiori.
A reversible design offering depth and nuance for daily styling.
Aizome Sashiko 3/4 Hakama Trousers
Matching trousers-
The rich contrast of indigo shades and the tactile quality of sashiko weaving bring depth and dimension. The convertible tucks on the front brings variations to your daily outfits.
Regular Collar / Band Collar Tux Shirket
A hybrid of a shirt and jacket—the shirket.
Available in both band collar,
and regular collar versions.
Minimal at first glance, but adorned with sashiko patchwork at the chest like a tuxedo shirt.
A piece that adds a sense of quiet formality to the everyday.
Boro Tee
KUON’s iconic BORO Tee, now updated.
Using Upcycled BORO Type 02 and offcuts from the collection, patchworked with intent.
What appears to be random is actually meticulously arranged—creating a silent yet powerful statement.
Available Sat. July 19 JST In-Stores & Online
There’s much more to the collection, but we hope these pieces give you a glimpse into the spirit of “Shinobu”—a story woven with craftsmanship, materiality, and quiet emotion.
Please explore the collection at our stores, online shop, or retail partners.
You can view the LOOKBOOK here
