Hi, it's Shohei.

The first delivery from Fall/Winter 2021 collection will be in stores on July 22 JST.

First of all, check the collection video and look book. The concept is "Learn from yesterday, live for today, hope for tomorrow.". You can learn more about the concept at the page as well. I believe it helps you to enjoy the collection much more.

The designer Ishibashi sublimates "the wisdom and playfulness of the ancient people", "the trends of the times", and "the aesthetics of wabi-sabi" into the present.

There is a spiritual richness that is not pessimistic about the current situation but rather seeks to enjoy it.

A sense of taste in dead trees, dead leaves, old things and fragility.

This collection gives us such aesthetics, but also gives us the strength to be positive about the current situation.

Supring/Summer collection will still be available

I have been writing about the launch of the Fall / Winter Collection.
As a matter of course, when fall/winter starts, spring/summer ends.

When we launch the fall/winter collection next week on Thursday 22, we plan to gradually pull out the spring/summer items from the store. (We have them in backyard, so if you tell us, we will be able to bring out the items.)

Now that the rainy season is over, please come and see the full lineup before the fall and winter season starts up.

It's still hot, so I recommend T-shirts. I bought my first KUON T-shirt last week and have worn it a few times.

The fabric is soft, but you can wear it roughly, and it doesn't wrinkle at all even after washing.

You may already have a KUON T-shirts, and you may be thinking "What's the big deal?", for me it was a big deal.

If you've already bought enough spring and summer clothes, let's look at the look-book in the store and talk about it.

This is one of the most exciting time of the year before the new season starts, when we are imagining what we want to buy for fall and winter. I'll tell you about the delivery of products that interest you.

Free give-away

From July 22, customers who purchase fall/winter products at the KUON Flagship Store will receive a gift.

It is a handkerchief made of MON-SASHIKO fabric that represents the collection.

First come, first served!

Thank you!