"SASHIKO GALS" debuted one year ago as a dynamic offshoot of KUON, quickly gaining attention with its sneaker-focused collaborations.
Now, a year later, the project is taking a bold step forward with the launch of its highly anticipated apparel line.
Under the collaborative label "KUON atelier by SG," the brand is poised to expand the boundaries of Sashiko, ushering in a new era of creative possibilities.
The inaugural collection, set to launch on March 15, features a French terry series adorned with vibrant, eye-catching Sashiko stitches.
The vibrant pop color palette pays tribute to Japan's globally influential pop culture.
Situated in the iconic Harajuku district, home to KUON’s flagship store, the brand draws inspiration from this cultural hub, renowned as the heart of "Kawaii" (cute) aesthetics.
The design concept stems from the belief that today’s pop culture will, in time, evolve into the traditional Japanese culture of the future.
Each piece is meticulously hand-embellished, ensuring that every item is truly one-of-a-kind.
The collection features three distinct models, each offering its own unique expression of the Sashiko craft.
Sweat Hoodie
Oatmeal, Gray, Black
Sweatshirt
Red, Gray, Black
Sweat Pants
Gray, Black
With limited quantities available, be sure to visit the store to secure your favorite piece.
The collection will be available for purchase starting at noon on Saturday, March 15, JST, exclusively at the KUON Flagship Store. (KUON Online Store will open sales at 8 p.m. JST.)
"KUON atelier by SG" Part 1
Release Date: Saturday, March 15, at noon JST
Location: KUON Flagship Store
*Please be considerate and refrain from lining up late at night or early in the morning, as the store is located in a residential area.
About Sashiko Gals Project
