SPRING/SUMMER 2021
花鳥風月-Kachofugetsu-
This word is a traditional Japanese idiom that means the beauties of nature and the traditional themes of natural beauty in Japanese aesthetics. It also means to enjoy the beauty of nature.
The word kachofugetsu consists of these characters:
花(ka): flower, 鳥( cho): bird, 風:(fu): wind/air, 月(getsu):moon
The fundamental strength, beauty and vitality of nature are the source of KUON’s inspiration for Spring/Summer 2021. The Japanese perceive nature through the complex concept of “wabi," which originally means “to accept and to enjoy the present situation.” This collection expresses “coexistence with mother nature”; essential for human beings, while focusing on inner beauty and abundance.























Video: Yuki Furue
Photo: Daiki Endo
Model: Calum(West Management Inc.), Riku Tanaka, Hikaru Shibata
New Arrivals
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S/S Open Collar Shirt -Dorozome-
Regular price ¥49,500 JPYRegular priceUnit price / per -
SASHIKO SUICOKE
Regular price ¥121,000 JPYRegular priceUnit price / per -
SASHIKO SUICOKE
Regular price ¥121,000 JPYRegular priceUnit price / per -
Sashiko All Over Cap
Regular price ¥19,800 JPYRegular priceUnit price / per