{"title":"SHIRTS","description":"","products":[{"product_id":"regular-collar-shirt-dorozome-dark","title":"Regular Collar Shirt-Dorozome Dark-","description":"\u003cdiv data-mce-fragment=\"1\" class=\"product__description rte quick-add-hidden\"\u003eThis regular collar shirt has a classic style but sublimated into an urban silhouette with minor updates. You can wear it tucked in or layered inside a short jacket for a balanced look. This is an eco-friendly item made of organic cotton dyed with natural mud. \u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"product__description rte quick-add-hidden\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003e[MATERIAL]\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e100% Cotton, Made in Japan\u003c\/div\u003e","brand":"KUON","offers":[{"title":"Dark Brown \/ S","offer_id":44048580215082,"sku":"190SH02D100-29-02","price":55000.0,"currency_code":"JPY","in_stock":true},{"title":"Dark Brown \/ M","offer_id":44048580280618,"sku":"190SH02D100-29-03","price":55000.0,"currency_code":"JPY","in_stock":true},{"title":"Dark Brown \/ L","offer_id":44048580346154,"sku":"190SH02D100-29-04","price":55000.0,"currency_code":"JPY","in_stock":true},{"title":"Dark Brown \/ XL","offer_id":44048580411690,"sku":"190SH02D100-29-05","price":55000.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1615\/3643\/files\/230927_kuon_store_27621.jpg?v=1699610500"},{"product_id":"regular-collar-shirt-aizome-dark-1","title":"Regular Collar Shirt-Aizome Dark-","description":"\u003cp data-mce-fragment=\"1\"\u003eThis regular collar shirt has a classic style but sublimated into an urban silhouette with a minor adjustment. You can wear it tucked in or layered inside a short jacket for a balanced look. This is an eco-friendly item made of organic cotton shirting dyed with natural indigo. \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003e[Material]\u003c\/strong\u003e\u003cbr\u003e100% Cotton, Made in Japan\u003c\/p\u003e","brand":"KUON","offers":[{"title":"Dark Indigo \/ S","offer_id":46630135988522,"sku":"190SH02A100-76-02","price":55000.0,"currency_code":"JPY","in_stock":true},{"title":"Dark Indigo \/ M","offer_id":46630136119594,"sku":"190SH02A100-76-03","price":55000.0,"currency_code":"JPY","in_stock":true},{"title":"Dark Indigo \/ L","offer_id":46630136152362,"sku":"190SH02A100-76-04","price":55000.0,"currency_code":"JPY","in_stock":true},{"title":"Dark Indigo \/ XL","offer_id":46630136185130,"sku":"190SH02A100-76-05","price":55000.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1615\/3643\/files\/230927_kuon_store_27625.jpg?v=1770713118"},{"product_id":"regular-collar-shirt-sumizome-dark-1","title":"Regular Collar Shirt-Sumizome Dark-","description":"\u003cp data-mce-fragment=\"1\"\u003eThis regular collar shirt has a classic style but sublimated into an urban silhouette with minor updates. You can wear it tucked in or layered inside a short jacket for a balanced look. This is an eco-friendly item made of organic cotton dyed with soot(charcoal). \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e[MATERIAL]\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e100% Cotton, Made in Japan\u003c\/p\u003e","brand":"KUON","offers":[{"title":"Charcoal Gray \/ S","offer_id":46630201721130,"sku":"190SH02S100-08-02","price":38500.0,"currency_code":"JPY","in_stock":true},{"title":"Charcoal Gray \/ M","offer_id":46630201786666,"sku":"190SH02S100-08-03","price":38500.0,"currency_code":"JPY","in_stock":true},{"title":"Charcoal Gray \/ L","offer_id":46630201819434,"sku":"190SH02S100-08-04","price":38500.0,"currency_code":"JPY","in_stock":true},{"title":"Charcoal Gray \/ XL","offer_id":46630201852202,"sku":"190SH02S100-08-05","price":38500.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1615\/3643\/files\/230927_kuon_store_27607.jpg?v=1755736501"},{"product_id":"vintage-boro-patchwork-pullover-shirt","title":"Vintage Boro Patchwork Pullover Shirt","description":"\u003cp\u003eT-shirt like pullover shirt made of \"Upcycled Boro\", manually patchworked remnants of vintage Boro fabric. Patchworking is done by \"Sashiko Gals\". \u003c\/p\u003e\n\u003cp\u003e・Cotton Jersey neckline\u003cbr\u003e・Zipper on right side for ease of putting on and taking off\u003cbr\u003e・Relaxed fit, semi-dropped shoulder \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e100% Cotton, Made in Japan\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e *Each piece is one-of-a-kind due to variety of vintage fabrics and manual works. The indigo dye can be faded or transferred to other garments. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eAbout \"Boro\"\u003c\/h2\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1615\/3643\/products\/14_boro.jpg?v=1587527454\"\u003e\u003c\/p\u003e\n\u003cp\u003eBoro is now highly regarded as an art form worldwide especially in Europe, but what exactly is a Boro? Let's start from the beginning.\u003c\/p\u003e\n\u003cp\u003eBoro was born before the Edo period (1603-1867). It was born as fabrics for clothing and blanket for winter in the Tohoku and Hokuriku regions, where winters are long, snowy, and cold.\u003c\/p\u003e\n\u003cp\u003eAt that time, clothing and cotton were very scarce in those regions. Therefore, people continued to wear even the minimum necessary clothing for survival, such as workwear, underwear, and pajamas, until they were worn out and torn.\u003c\/p\u003e\n\u003cp\u003eEven after the clothes were carefully worn until they were torn, people continued to wear it by manually patching another piece of linen, cotton, or Boro onto the holes and then wearing it again. *It is said that this is the beginning of Sashiko stitching.\u003c\/p\u003e\n\u003cp\u003eEvery time the clothes were torn again, it was repaired again and again. As a result of repeated repairs, the fabric was layered. The thicker fabric was also used for protection against the cold.\u003c\/p\u003e\n\u003cp\u003eUsing strong cotton threads, which were precious at that time, the stitched clothes have a very tasteful look. Repairing precious clothing with precious threads...The layers of fabric, with the old cloth at the bottom and the new cloth at the top, give a sense of the passage of time and the warmth of people's care for their possessions.\u003c\/p\u003e\n\u003cp\u003eThe fabrics, which seem to condense a certain Japanese spirit, have come to be recognized around the world as \"BORO.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003e\"Lapse of time\"\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003e\"Taking good care of things\"\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003e\"Wisdom to enrich lives\"\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe fusion of all these elements gave birth to Boro.\u003c\/p\u003e\n\u003cp\u003eIncidentally, Boro, which are rare and expensive nowadays, were a symbol of poverty for the people at that time, and when they hung them outside to dry after washing, they hung them in the most difficult-to-see places.\u003c\/p\u003e\n\u003cp\u003eI wonder if the people back then would be surprised if they knew the price of Boro today...\u003c\/p\u003e\n\u003cp\u003eThe stitching(Sashiko) technique of making layers of Boro is also filled with the wisdom of the people of that time. I will introduce the Sashiko stitching technique at another time because it is a long story.\u003c\/p\u003e\n\u003ch2\u003eUpcycled Boro\u003c\/h2\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1615\/3643\/files\/B4_78_63ec5feb-0ccd-436c-9c45-ef8112660a24.jpg?v=1746691833\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe remnants from the production process of KUON's Boro Blazers introduced earlier were kept, not thrown away, and \u003c\/span\u003e\u003cem\u003e\u003ca href=\"https:\/\/kuontokyo.myshopify.com\/blogs\/blog\/sashiko-workshop-with-otsuchi-sashiko?_pos=1\u0026amp;_sid=11dadc721\u0026amp;_ss=r\" title=\"Otsuchi Sashiko\"\u003e\"Otsuchi Sashiko\"\u003c\/a\u003e\u003c\/em\u003e\u003cspan\u003e, Sashiko craftsmen who live in the modern age, made patchwork fabrics with their Sashiko.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThis fabric is a fusion of the \"mottainai spirit\" of the people of those days and the people of today, who cherish things. We call it \"Upcycled Boro\".\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"KUON atelier","offers":[{"title":"Navy \/ S","offer_id":50179485696298,"sku":"190CS02B484-78-02","price":132000.0,"currency_code":"JPY","in_stock":false},{"title":"Navy \/ M","offer_id":50179485729066,"sku":"190CS02B484-78-03","price":132000.0,"currency_code":"JPY","in_stock":false},{"title":"Navy \/ L","offer_id":50179485761834,"sku":"190CS02B484-78-04","price":132000.0,"currency_code":"JPY","in_stock":true},{"title":"Navy \/ XL","offer_id":50179485794602,"sku":"190CS02B484-78-05","price":132000.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1615\/3643\/files\/KUON_100011.jpg?v=1749703203"},{"product_id":"floral-patchwork-camp-collar-shirt","title":"Floral Patchwork Camp Collar Shirt","description":"\u003cp\u003eA summer staple from KUON, the classic camp-collar shirt returns this season in a joyful new iteration, featuring a patchwork of floral fabrics accentuated with traditional sashiko stitching. Designed to handle the intense heat of recent summers, it’s cut in a generously wide box silhouette, creating space between the fabric and the body for optimal airflow and effortless comfort. A lighthearted yet refined piece that captures KUON’s signature blend of heritage craftsmanship and contemporary ease.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e[Material]\u003c\/strong\u003e\u003cbr\u003e100% Cotton, Made in Japan\u003c\/p\u003e","brand":"KUON Tokyo","offers":[{"title":"Orange \/ M","offer_id":51111166902570,"sku":"116SH016100-34-03","price":132000.0,"currency_code":"JPY","in_stock":true},{"title":"Orange \/ XL","offer_id":51111166935338,"sku":"116SH016100-34-05","price":132000.0,"currency_code":"JPY","in_stock":true},{"title":"Blue \/ M","offer_id":51111166968106,"sku":"116SH016100-74-03","price":132000.0,"currency_code":"JPY","in_stock":false},{"title":"Blue \/ XL","offer_id":51111167000874,"sku":"116SH016100-74-05","price":132000.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1615\/3643\/files\/116SH016100_i_1.jpg?v=1770092429"},{"product_id":"denim-kite-shirt","title":"Denim Kite Shirt","description":"\u003cp\u003eInspired by the flat, architectural patterns of traditional Japanese garments, this shirt evokes the form of a kite in its striking silhouette. Distinctive paneling not only creates a bold visual statement but also integrates functional external pockets, enhancing both the garment's design presence and everyday practicality.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e[Material]\u003c\/strong\u003e\u003cbr\u003e100% Cotton, Made in Japan\u003c\/p\u003e","brand":"KUON","offers":[{"title":"Indigo \/ S","offer_id":51136304906538,"sku":"116SH026200-77-02","price":29700.0,"currency_code":"JPY","in_stock":false},{"title":"Indigo \/ M","offer_id":51136304939306,"sku":"116SH026200-77-03","price":29700.0,"currency_code":"JPY","in_stock":false},{"title":"Indigo \/ L","offer_id":51136304972074,"sku":"116SH026200-77-04","price":29700.0,"currency_code":"JPY","in_stock":false},{"title":"Indigo \/ XL","offer_id":51136305004842,"sku":"116SH026200-77-05","price":29700.0,"currency_code":"JPY","in_stock":false},{"title":"Light Blue \/ S","offer_id":51136305037610,"sku":"116SH026200-72-02","price":30800.0,"currency_code":"JPY","in_stock":false},{"title":"Light Blue \/ M","offer_id":51136305070378,"sku":"116SH026200-72-03","price":30800.0,"currency_code":"JPY","in_stock":false},{"title":"Light Blue \/ L","offer_id":51136305103146,"sku":"116SH026200-72-04","price":30800.0,"currency_code":"JPY","in_stock":false},{"title":"Light Blue \/ XL","offer_id":51136305135914,"sku":"116SH026200-72-05","price":30800.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1615\/3643\/files\/116SH026200_i_1.jpg?v=1770092427"},{"product_id":"indigo-dyed-cotton-linen-camp-collar-shirt","title":"Indigo Dyed Cotton\/Linen Camp Collar Shirt","description":"\u003cp\u003eKUON's classic summer camp collar shirt, crafted from cotton-linen fabric coated with indigo dye for a beautifully evolving patina over time. Designed with a wide box silhouette that creates airflow between the fabric and the body, providing comfort even in recent intense heatwaves.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e[Material]\u003c\/strong\u003e\u003cbr\u003e55% Linen\/45% Cotton, Made in Japan\u003c\/p\u003e","brand":"KUON","offers":[{"title":"Indigo \/ S","offer_id":51201079443754,"sku":"116SH056700-77-02","price":35200.0,"currency_code":"JPY","in_stock":false},{"title":"Indigo \/ M","offer_id":51201079476522,"sku":"116SH056700-77-03","price":35200.0,"currency_code":"JPY","in_stock":false},{"title":"Indigo \/ L","offer_id":51201079509290,"sku":"116SH056700-77-04","price":35200.0,"currency_code":"JPY","in_stock":false},{"title":"Indigo \/ XL","offer_id":51136305234218,"sku":"116SH056700-77-05","price":35200.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1615\/3643\/files\/116SH056700_i_1.jpg?v=1770092430"},{"product_id":"aizome-sashiko-kite-shirt-1","title":"Aizome Sashiko Kite Shirt","description":"\u003cp\u003eA shirt inspired by the flat patterns of traditional Japanese garments, evoking the shape of a kite. Crafted from indigo-dyed sashiko woven fabric, it exudes a distinctly Oriental aesthetic. The uniquely designed out pockets, created through distinctive paneling, enhance both the shirt’s visual appeal and functionality.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e[Material]\u003c\/strong\u003e\u003cbr\u003e100% Cotton, Made in Japan\u003c\/p\u003e","brand":"KUON","offers":[{"title":"Ivory \/ S","offer_id":51186654839082,"sku":"116SH046600","price":41800.0,"currency_code":"JPY","in_stock":false},{"title":"Ivory \/ M","offer_id":51186654871850,"sku":"116SH046601","price":41800.0,"currency_code":"JPY","in_stock":false},{"title":"Ivory \/ L","offer_id":51186654904618,"sku":"116SH046602","price":41800.0,"currency_code":"JPY","in_stock":false},{"title":"Ivory \/ XL","offer_id":51186654937386,"sku":"116SH046603","price":41800.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1615\/3643\/files\/116SH046600_i_1.jpg?v=1770092430"}],"url":"https:\/\/kuon.tokyo\/collections\/shirts.oembed","provider":"KUON Tokyo","version":"1.0","type":"link"}